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Never a Trend, Always in Style


In today's post, we'll deviate a little from our previous educational eye health posts and talk a little about one of our favorite brands when it comes to prescription eye wear and sun wear.


From the beginning, the creative directors at Oliver Peoples wanted to develop a brand that was deeply rooted in American culture, specifically between the 1920s and 1960s. They aimed to bring the unique characteristics of frames during this era to modern eye wear. The first Oliver Peoples designs were inspired by an estate collection of vintage American-made eye wear purchased by the founders of the brand in the late 1980’s. The sophisticated aesthetic created by the heritage brand was a departure from the futuristic styles and geometric shapes in bright, brazen colors dominant in the late 80’s. In contrast, the first Oliver Peoples collections were classic, timeless styles in an array of natural tortoise shell hues with discreet branding and subtle details. By defining a new intellectual category, the direction of eye wear changed globally. This vintage aesthetic that inspired the first collections remains at the heart of the brand. Oliver Peoples has always had a passion for superior product, a distinctive culture rooted in Americana, and an obsession with service. These core values have remained at the heart of the brand and endure today. Through an authentic and consistent voice, Oliver Peoples has never relied on a logo but instead on fostering relationships with like-minded consumers who appreciate and respect their approach. Each Oliver Peoples frame is hand crafted with careful attention to detail, sculpting and perfecting the materials to achieve a balanced and refined final product. The technically intricate process involves both state of the art machinery and the human touch, such as the individual hand-insertion of the genuine pins and plaques. Each frame is tumbled and polished, and finally hand adjusted, carefully referring back to the original drawing created in the first design studio.


Eye Care Associates is proud to offer this line of frames to our patients and we will have an Oliver Peoples Trunk Show on Tuesday, April 28, 2020 at our Laurel location. There will be unique frames that you won't be able to find anywhere else, door prizes, and big discounts that you will definitely want to take advantage of. Make sure to mark your calendar and follow our Facebook and Instagram pages for more information as we get closer to April. We hope to see you there!

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Eye Care Associates, PA

1431 West 10th Street

Laurel, MS 39440

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